Changes to Religious Conversion

Changes to Religious Conversion How have the ideas of conversion changed over time? Remember to write what conversion is n (this is for me) Conversion has been affected overtime due to many avenues that I will be discussing through this essay. ‘The Conversion of Europe’ is concerned about the conversion of the mass which differs from modern conversions such a Samson Staniforth. I will be illustrating how conversion has changed overtime due to factors such as culture, technology and time which has also changed the meaning of conversion. The conversion of Europe started in the sixth century, ‘A religion which had grown up in the Mediterranian world of the Roman Empire was diffused among the outsiders whom the Romans referred to as the Barbarians’ (this is a quote but I want it to be a sentence imbedded and leave it red please). The conversion of Barbarian Europe had sufficed a much wider change, a change larger than just a change of belief but cultural change, declaring Christianity was just the beginning. The conversion followed with the Roman and Mediterranean way of life, adopting their value, habits and customs. Fletcher illustrated that during the 5th century, Christianity was seen as more than a religion, and it was seen as a way of life hence impacted all aspects such as authority, law, government, economy, as well as social aspects such as art, food and agriculture. The ideas of conversion had been implemented in all parts of living and had also been what governs law unlike religion today which i s perceived as a social personal matter. The Gregorian mission is an example of the conversion process which took part in Kent and other part of eastern England by Pope Gregory I since 601 mentioned by Fletcher. Paulinus, a member of the Gregorian mission who had been sent around by Pope Gregory I to convert people in Northumbria. This was a success as ‘’the royal family had been converted and an archbishopric found at Canter-bury’’, this was illustrates the impact of the Gregorian mission had through preaching Christianity. Modern day conversion narrative such as George Whitfield focuses on a spiritual impact which hones one from evil to a place of grace. Furthermore; Whitfield largely focused on his bad deeds; ‘’I took pleasure in lewd conversion’’ is an example of Whitefield’s sinful past, many who have come across Whitefield’s narrative have assumed that his sins were enhanced to make his conversion seem more dr amatic. There’s a couple of factors which Augustine and the early church conversion. Augustine’s conversion had influenced many modern conversion narratives as he had been a unique experience which had been written in a chronological sense. Pg 17. Hindmash suggested ‘’Augustine’s narrative n the confessions is indebted to the Neoplatonic pattern of the ascent of the soul’’. Augustine’s quest was to achieve union with the God from whom all beauty, truth, and goodness derives, and his crisis of conversion was the crisis of philosopher who could see the nature of the good life in ascetic self-denial and contemplation, but who had not the moral power to achieve it (please can you reword the bit in red its from a book and keep it red please). Augustine’s conversion took place in the early years if 397-8CE, his conversion states his transition from his sinful youth to becoming more virtuous. Quote; ‘I heard a voice from the nearby house chantingrepeating over and over ag ain â€Å"Pick up and read, pick up and read.†Ã¢â‚¬â„¢, this suggests that Augustine picked up the Bible die to the children chanting and started reading. However, many sceptics may disagree perhaps view this as unrealistic, several people would have investigated out of the window hence why it may be perceived as being exaggerated. Furthermore; many would not assume a child to be one of authority figure hence why the authenticity of Augustine’s conversion is questioned. Conversion in the countryside The ideas of conversion had changed overtime for due to many factors, one of which had been where the conversion of Christianity was taking place. The Bishop’s method of conversion in the Countryside was to target landed elites, who held great influence locally pg 40 ‘’to take firm and if necessary coercive action to make peasantry Christian’’, Fletcher is perhaps indicating that the ideas of conversion had been attain in an oppressive state rather than a choice; this had taken pace in places such as Constantinople, Italy, Africa and many more. Furthermore; it is evident that the ideas of conversion were not only changed overtime but they were different within communities of the same time. The countryside is an example of hierarchical control, although not all bishops had carried out the same approach; Martin, the bishop of Tours is one who had taken matters in his own hands and ‘’choos[e] to take direct and personal actions’†™. Paganism had started to become less common overtime which changed people’s idea of God and created a more spiritual way of converting, this can be seen in the Baptism of Edwin from Bed’s narrative; according to this Edwin felt as though – evidence (the conversion of Europe)- this was seen by Edwin who said which was seen in Bede’s narrative: ‘’be-fore he set out on campaign he promised that if God grant him victory he would renounce the worship of idols and serve Christ’’; due to the success of his campaign he sent his daughter to be baptized. Baptism is a symbol of being reborn as a Christian, it is an important ceremony which conveys a lot of spirituality. Paganism is a reason why Our understanding and interpretation of conversion had changed overtime due to culture and society –evidence Physiological advancement – the meaning of conversion changed overtime there were more imitations of Augustine’s conversion which demonstrated that what it meant to be Christian during the medieval roman times to what it was in the later centuries have changed Sampson Staniforth Evangelical Conversion – Staniforth similarly to Augustine began by describing the pain that sufficed for him before his conversion which was illustrated: ‘but to continue crying and wresting with God, till He had no mercy on me. How long I was in that agony I cannot tell’. Evidently from this, we can perhaps assume from the description that life before conversion had been agonising, this is specifically demonstrated when he mentions; ‘but to continue crying and wresting with God’. Staniforth’s goes on to explain the significance of the conversion to his life as it was a defining moment. The prolonged wait for a sign from God. Hindmash mentions how conversions such as Stantiforth’s have 5 concepts which the story is focussed on: ‘autobiography, narrative, identity, conversion and gospel’. It is evident that modern te ‘p Sixteenth and seventeenth century The ideas of conversion have changed overtime which has been demonstrated through the narrative. Hindmash goes on further to speak about the Catholic’s understanding of conversion according to Puritans Thomas Goodwin and Philip Nye. They believed; ‘’England was ‘half reformed’ and they wanted to see a purer church’’pg 33. An example of the rise of conversion narrative which changed the ideas of conversion overtime is ‘spiritual brotherhood’; ‘’ preached the word of God in the same spirit and felt themselves to be members of a brotherhood’’, they ‘’ became a centre of reforming activity, teaching, and training that eventually sent many of them throughout the rest of England and even to the Netherlands and to the New World’’ (can you please rephrase this so it is not a quote and leave it red please). The puritans were described by Richard Baxter as: ‘’affection ate practical English writers’’; this illustrates the power of narrative and frame it was written in; they ‘’fostered spiritual autobiography in part by their stress upon religious experience’’.

Transformation and Mixture in Moby-Dick :: Moby Dick Melville

Classroom discussions of Moby-Dick often result in a heightened awareness of Melville’s depictions of duality in nature; for example, the contrasting sky and sea respectively represent heaven and hell and the foul-smelling whale in Chapter 92 produces a fragrant and valuable substance called ambergris. But interpreting Melville’s Moby-Dick only as an exercise in duality limits the scope of this complex novel. Melville’s contemporary, Margaret Fuller, also seems aware of the confining notion of duality and states in Woman in the Nineteenth Century: Male and female represent the two sides of the great radical dualism. But, in fact, they are perpetually passing into one another. Fluid hardens into solid, solid rushes to fluid. There is no wholly masculine man, no purely feminine woman†¦Nature provides exceptions to every rule (Fuller 293-4). Fuller explains that duality is a limiting and artificial concept, especially when used to describe nature. Transformation and mixture are concepts that more accurately characterize both nature and the writings of Fuller and Melville. Multiple perspectives are ideal for these authors, as is evident in Melville’s multifaceted Ishmael. At the end of the novel only Ishmael survives because he is able to view life and nature in an all-encompassing fashion. Melville is preoccupied with coffins in this novel, exploring the connection that this object has to nature -- an object that is made from nature (wood) and holds another part of nature (a body) after a natural progression has taken place (death). Melville seems fascinated by this odd and frequent custom of humankind of burying bodies inside a wooden box. Even seamen who remain unattached to land, such as Queequeg, desire such a ‘burial’ at sea. This coffin motif begins within the first few lines of Chapter 1, "Loomings," when Ishmael thinks of funerals: Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly November in my soul; whenever I find myself involuntarily pausing before coffin warehouses, and bringing up the rear of every funeral procession I meet†¦ (Melville 3). This statement in the beginning of the novel introduces the reader to the coffin imagery that Melville uses throughout Moby-Dick and serves as the metaphor for transformative mixture throughout this paper. In Chapter 110, "Queequeg in his Coffin," Chapter 126, "The Life-Buoy," and the Epilogue, Melville explores many different and interesting representations of Queequeg’s coffin. Queequeg’s coffin cannot be defined only in terms of duality – it is not simply just a coffin and a life-buoy.

Theatre Royal in Winchester production of 1984 :: Drama

Theatre Royal in Winchester production of '1984' 1984 Evaluation =============== On the 19th November 2002 myself, and a group of year eleven students went to the Theatre Royal in Winchester to watch a play named '1984'. The plays main theme was about a society being treated unfairly and not being able to have rights or individuality. It showed people being extremely restricted on what they could do both physically and mentally. Watching it, it made me feel fortunate to have the rights I have and that I am not constrained on what I can do. The director wanted you when watching, to feel uncomfortable and distressed as you were watching one individual being tortured. The more torture shown, the more privileged I felt to possess the rights I do have. A variety of techniques were used to enforce the powerful message this play presented. At the beginning, a group of soldiers pointed at the audience and shouted 'Die Die' continuously, which made you feel threatened and also at the same time involved within the play. The set was quite basic yet effective. All the scenes featured two large wooden walls, which were moved for different scenes. These walls were used as a technique to change scene. When a new scene was started the walls would be spun round to illustrate a new scene, which was very effective. Throughout the play short videos were shown for a variety of reasons. These included: emphasizing a point within the play, to give new information to the audience or to add to the dramatic effect of a particular scene. Various lighting techniques were used including a spotlight. A spotlight makes you focus on one particular part of the stage where usually a scene is being acted. A spotlight can add tension and increased dramatic effect to a scene, for example when soliloquies are used. An additional lighting method used was to flash bright lights at the audience to illustrate a scene change. This was very effective as afterwards a new scene was taking place. As well as lighting techniques, the props used were very successful in making the scene more exciting and attention grabbing. One prop used was a counterfeit electric chair. In this scene the main character was being tortured using the electric chair. The smoke and sounds the chair was making made the scene even more dramatic and made you sympathise with him even more. The main characters included a man named Winston, and a woman called Julia who has already had already a couple of illegal love affairs. Both characters were deprived of their rights and wanted the same thing, freedom.

Luxury Goods and Jewellery in India Essay

The VERTU originally started in 1998 in Great Britain, now wholly owned subsidiary of Finnish company Nokia. The same year founder and Chief Designer, Italian Frank Nouvo began putting his ideas for Vertu on paper and the board of Nokia gave the project a green light. Frank Nuovo was a design strategist at Nokia from 1995 to 2006, when he left to become Vertu’s lead designer full time. Also in 1998 the company made it a company principle of hand making their products with â€Å"exotic, rare and naturally durable materials†. In 1999, their characteristic V form was established, and it is still highly visible across the Vertu product portfolio. In 2000 Vertu began taking shape as a company, locating their headquarters in England, and started an extensive Research and Development- project and decided on some of the parts that would go into the phones as well as some design decisions, such as the use of sapphire crystals as a design-tweak. Three years in to operations, Vertu was granted the Vertu Concierge Service as a patent and this is still one of Vertu’s edges in the luxury cell phones market. Vertu launched what they themselves call the â€Å"†¦first ever luxury mobile phone† near the Eiffel tower in Paris in 2002, the Vertu Signature. With the first phones now available on the newly created market for luxury phones, Vertu also had the opportunity to offer one of their customers help through the concierge service, with a flight from London to New York. In 2005 10. 000 concierge requests was made according to Vertu, a figure that is, and should be (due to their customers privacy), hard to confirm. In 2003 they open their 50th retail location. By 2010, Vertu had more than 90 own boutiques and was sold in over 600 locations in almost 70 countries, worldwide, according to Nokia`s financial statement for 2010. In 2007 Vertu went on a joint venture with Ferrari, creating an special edition phone marking the car company’s 60th anniversary. CONCEPT AND UNIQUENESS The concept of Vertu is to appeal to high-end customers who look for something unique in their mobile phones. Through meeting target customers standards about design, materials, price and brand Vertu has created a market for luxury mobile phones. The additional services, such as the Vertu Concierge give customers an elevated experience. â€Å"Vertu aims to enhance and enrich customers’ lives through the services and products we offer. This enrichment will now further extend to the experience in our stores with a focused, tailored approach to customer interaction. † by Perry Oosting, President of Vertu BUSINESS STRATEGY Nokia’s first idea was to create a phone that was completely contrary to the company’s mass phone distribution and enter the luxury market by creating the subsidiary company Vertu. In order to keep the luxury image and status of Vertu, the phone was not associated with Nokia’s mass mobile phones. During the recession in 2009, the CEO Perry Oosting, announced that Vertu was launching cheaper phones and accessories as a tool to keep up the market shares and survive the recession. Late 2011, the new CEO of Nokia, presented the new strategy; to use a new operating system from Microsoft for their smartphones. This resulted in a giant downfall in market shares. As mentioned above, Vertu’s flagship stores are located at the most exclusive shopping districts, amongst other Rodeo Drive in Beverly Hills, in order to be associated with the same luxury atmosphere as the neighboring brands. Vertu also put a huge emphasis on the store layout, everything from special glass for the display cases, to the floor and lightening. For the ultimate luxury experience, they also provide high personal service with top skills. For the exclusiveness and status of the luxury phone, it was chosen to be launched in connection with fashion shows at Paris fashion week and was thereby becoming to be viewed as a fashion brand instead of a technology brand. This was a strategic move to strengthen the image if the brand. Vertu chose to launch their products in the BRIC countries, which consists of some of the most emerging markets in the world today. Additionally, the Middle East and Japan are also two extremely important markets for Vertu, partly due to the strong technology awareness in these areas. The sales in these countries are larger than in the western countries and the luxury company is exploiting the new wealth of the generations with high luxury awareness and taste. In order to gain greater market share in the British and Hong-Kong market, Vertu has numerous joint ventures and partnerships with jewelry stores, such as King Fook Jewelry in Hong-Kong and Goldsmiths in Harrods, London. â€Å"We understand communications technology. We believe now that we understand the luxury industry. It will take something for competition to match that. † – Nigel Litchfield, former president of Vertu, 2002 MARKETING MIX Product: Vertu sells hand-made luxury phones made from fine materials like gold, platinum and sapphire. Along with every purchase the buyer receives superior service and is entitled to free ‘concierge’ service which assists users with exclusive services like restaurant and hotel reservations, priority bookings, and a global recommendation network. Price: Vertu prices range from $5,000 to over $300,000. The prices vary with the different collections and the materials that are used in them. Place: Vertu phones are selectively distributed. They are available at company-owned boutiques and at other various company-selected luxury stores like London Jewelers, Goldsmiths, Tourneau and Colette. Vertu locates its stores in luxury shopping districts of large metropolitan areas and opens relatively few stores. The stores are small, intimate and have a luxury feel more like that of a jewelry store than a cell phone store. All sale locations can be found on vertu. com. Promotion: Vertu acquires much publicity from sales to celebrities like David Beckham, Madonna and Gwyneth Paltrow. As well Vertu has collaborated with big brands before like Ferrari, Boucheron and Audemars Piguet. Vertu releases different collections at different times and will only make a certain number of phones in order to keep a prestigious image and attract buyers. Vertu has a website for publicity which features product descriptions and photos of celebrities who own Vertu phones. POSITIONING. Vertu was a pioneer in the luxury cell phone market and has positioned itself as the top-of-the-line targeting high-net-worth individuals. Vertu accomplishes this by using only the finest materials to manufacture their products which are all handcrafted ensuring that every product is of perfect quality. Vertu will release different collections each featuring different materials and designs which make the collections unique and prestigious; their most expensive line ever was the Signature Cobra designed by Boucheron, only eight were made and they cost $310,000 each. Vertu will often collaborate with other luxury brands, like Boucheron, Audemars Piguet and Ferrari, to extend their success and name in the luxury product world. Vertu offers superior and personalized service to its clients, including a free concierge service anywhere in the world, guaranteeing customer satisfaction and loyalty. They also position themselves by showcasing the celebrities who own their products as an indication that their products are for the rich and famous. Vertu has locations all over the world in 70 countries however they open relatively few boutiques solely in luxury shopping districts of large cities and thus are considered selectively distributed. Vertu boutiques are decadent, small, intimate venues which offer personalized service to clients wishing to make a purchase; the other stores licensed to sell Vertu products are also luxury stores like Tourneau Watches and London Jewelers in the United States, Bandiera Jewelers in Canada, Colette in Paris and Ernest Jones in London. Vertu very successfully maintains a prestigious image with its ultra-luxurious products and superior service through its positioning. VERTU SERVICES VERTU brand offers services that are unique, independent and carefully customized to the particular needs and desires of their customers. All services are integrated into gadget. VERTU CONCIERGE Vertu Concierge is added directly to the customer`s handset, offering luxury assistance and enrichment. The service is offered by voice call or email, and access through a dedicated key on the cell. At the moment of VERTU phone registration and activation of VERTU Concierge service, initial â€Å"fitting† call is proposed. It can be done immediately at purchase time or later up to client`s choice. The â€Å"fitting† call gives an opportunity to have full explanation of services offered by Concierge, as well as client can express her/his needs and desires which will be matched to this service. This includes the establishment of personal preferences, the range of the service they would wish and significantly, the sort of contact they wish to receive from Vertu. The Vertu Concierge Classic service offers the client with 24/7 access to a team of lifestyle managers, situated within a network of global centers covering all the main time zones including London, Dubai, Hong Kong, Tokyo, and San Francisco. Vertu Concierge also has managers on the ground in major destinations in order to create close relationships with specialist suppliers of goods and services specifically for Vertu clients. Many customers choose to use Vertu Concierge for their travel and lodging requirements as Vertu has protected exclusive opportunities for its clients. Vertu Concierge can contact the widest network of hotels, restaurants and airlines, and can as a result meet the exact preferences and expectations of their customers. Vertu Concierge clients may also ask for support with purchases ranging from small luxury items to accompaniments to their property range. Vertu Concierge is available in English, French, German, Italian, Russian, Arabic, Japanese, Mandarin and Cantonese. Vertu Classic Concierge is included free of charge for one year from the date of purchase of a Vertu handset. VERTU CITY BRIEF. Vertu City Brief is a global digest of information covering more than 200 cities and destinations worldwide. Launched in September 2009, it is now one of Vertu’s most utilized services. Independently written for Vertu by experts in their respective fields, Vertu City Brief is available on Vertu handsets in English, French, German, Italian, Russian, Arabic, Japanese and Simplified Chinese. Refreshed and updated on a regular basis, Vertu City Brief allows the user to hit the ground running on arrival in an unfamiliar territory or to explore new or exciting opportunities in their home town. If the customer does not see anything which exactly meets their requirements, Vertu City Brief is the perfect inspiration to begin a conversation with a Vertu Concierge Lifestyle Manager. VERTU SELECT Vertu Select delivers original articles selected to inspire, inform and entertain based on a user’s region, preferences and passions. Written by carefully selected global journalists, experts and organizations, the articles appear via the handsets RSS feed once a customer has registered their phone. Vertu Select is available in English, French, German, Italian, Russian, Arabic, Japanese and Simplified Chinese. VERTU. ME Introduced with the launch of Constellation Quest in October 2010, vertu. me is a service that provides the user with a Vertu email account and effortless harmonization of the device’s lifestyle and business tools. Should the customer choose, the user’s emails, contacts, calendar and task information can be automatically synchronized with Vertu’s secure servers, giving the benefit of protected back up of their data. Vertu offers the consumer complete peace of mind. Should the handset be lost, this data can be retrieved and seamlessly downloaded to a replacement phone. The system also ensures that whenever the vertu. me account is accessed, whether from the phone, a home or office computer (PC and Mac) or via the web, this information is up to date. TARGET CONSUMER The Vertu mobile is a highly luxurious product, which doubtlessly is made to fit the extremely wealthy population of this world. The main customers are rich and found in the urban areas, who are constantly searching for the extraordinary products. Furthermore, their flagship- and department stores are situated in the finest areas, in order to attract the highly rich international shoppers. â€Å"These are people who buy the best quality watches, the best quality fashion devices† – Nigel Litchfield, former president of Vertu The special features and services of the phone such as the â€Å"Vertu Concierge†, attracts customers who are constantly traveling worldwide – jet setters. The Vertu mobile was the first phone which was able function in over 180 different countries. This fact covered many needs and made it rapidly attractive for people who were constantly traveling such as celebrities and high ranked business people. In fact, Madonna, Beckham and Gwyneth Patrol were some of Vertu’s first users when it was launched. CONSUMER-BASED BRAND EQUITY PYRAMID Brand Salience For Vertu achieving right brand identity involves brand salience. People generally are not still aware of VERTU because it is relatively â€Å"young† brand and promotion is quite narrow. However their target consumer for sure can recall and recognize this brand. So conclusion here is that Brand salience is more depth than breadth. This basically means that even thou there are not yet many people knowing VERTU, but those who do , they know all insights of it, can easily recall it and understands what this brand is about. Brand Performance The product itself is at the heart of brand equity, as it is the primary influence of what consumers experience with a brand, what they hear about the brand from others, and what the brand can tell customers about the brand in their communication. Brand Performance relates to the ways in which the product or service attempts to meet customers` functional needs. This is on top level for VERTU brand. It is crucial to contribute to customers` desires, wants and needs. Vertu brand highly represents all what their HNWI customers want to have for paying a high price. The product is highly durable; it has distinctive logo, premium pricing and advanced technology in gadgets. Unique services provided for customers by VERTY also attributes to brand`s performance. Brand Imagery Another variable CBBE Pyramid is second type of brand meaning which involves brand imagery. Imagery deals with such a properties of a product, which meets customers` psychological needs. It is more about what people think of it, how they see it. VERTU`s imagery is extremely individualistic and stylish. When customer is buying VERTU cell he/she buys a beauty of it as well. As of VERTU`s customer has a strong judgment of a brand as high quality luxury product. Credibility is high and customer see VERTU as superior, advantageous brand. Brand Judgments Brand judgments focus upon customers` personal opinions and evaluation with regard to brand. This involves how consumer put together all from performance and imagery association to make kind of an evaluation. VERTU`s clients evaluate this brand as a high quality luxury brand. Brand Feelings This variable shows emotional response with respect to VERTU brand. It shows what feelings are evoked by the marketing strategy for the VERTU and how does it affect feelings about themselves and relationships with others. Customer of VERU is for sure status-conscious person. Customers of VERTU have a unique and warmth feeling about the brand. It can be exciting due to special relationship of beauty and technology in brand`s products. Customer feels it is trendy and relates to special status and therefore social approval. Customer feels high security within this brand due to all advantages provided. As VERTU makes consumer feel better self-respect, pride, fulfillment and accomplishment also occurs. Brand Resonance Final variable of pyramid shows brand relationships with a customer based on Salience, Performance, Imagery, Judgments and Feelings. As for VERTU even if general awareness is low the behavioral loyalty is very high, customer want to get back to this brand, consequently repeat purchase is possible. Brand loyalty is necessary but not sufficient for resonance to occur. Within VERTU brand customer is not returning to this brand again due to, for example, scarce of substitutes. VERTU attained their main goal- strong personal attachment to brand. It goes beyond of having just a positive attitude to view brand. Another important part of Resonance is active engagement. This probably is the strongest affirmation of brand loyalty. It occurs when client is willing to invest time, energy, money in to the brand. Constantly customers of VERTU are invited to special social events created by VERTU worldwide, and they are participating. Therefore VERTU has a very strong relationship with its customer. SWOT ANALISYS FOR VETRU STRENGHT * Masterpiece of design, engineering, and craftsmanship. * Was truly innovative pioneering brand * Strong reputation (Products have established strong reputation in their field) * Global expansion (Includes significant growth over last 10 years) * Customer service * Control of Quality(As produced just in one factory in England) * London Symphony Orchestra is creating ringtones exclusively for each model of Vertu WEAKNESSES * Extremely high production price (which leads to high product price) * Limited access as distribution is exclusive and limited (Missing opportunities for new customers) * Not able to buy online (More customers now go online). * Not enough technical innovation again (Many customers claim that gadgets are beautiful but not really practical) OPPORTUNITIES * E-business (launch â€Å"buy option† online) * Emerging markets * Mix VERTU styling with Nokia (in order to increase awareness ) * Change of consumer lifestyle (growing demand from young and senior people) THREATS * Increasing Quality of Competing Products and Number of those * Importance of counterfeiting (Chinese counterfeiting factories already picked up the idea) * Newer forms of luxury and innovation are constantly changing COMPETITORS. GOLDVISH Brand established in Geneve, Switzerland in 2003. Very Haut-Couture style but extremely not practical. Cells are difficult to buy, narrow distribution channel. View itself as a pioneering brand of luxury cell phone on official website which is obvious lie. The pioneering brand was VERTU. Only 3 lines of phones are developed since 2003. The most expensive gadget is â€Å"Le Millionaire† and it costs $1,000 000. MOBIADO Canadian-based manufacturer of luxury phones with modern minimalistic design launched in 2004. It has 3 main lines –Classic, Professional and Grand Line. Mobiado actively participates in social events in North America (such as Golden Globes and Couture Fashion Week in NY). The brand is not very popular in Middle East and Europe. Still Distribution channel is not wide enough. Price range is from $1,900 to $57,000 GRESSO Gresso is Russia-based company which started its activity in 2007, so it is the newest competing brand in luxury phones field. Gresso has 5 main lines and they also provide customized phone for their clients. But mostly popular in Russia and Vietnam, Ukraine and one distributor in USA so far, however it is compensated by their option to buy products online. For Gresso products price range is from $3,000 to $42,000. RECOMMENDATIONS Focused and customized segmentation is valuable in this market, so VERTU must continuously concentrate on their customers’ needs and desires. As any luxury company which faces constant global expansion it has to pay attention to counterfeiting problem. For example, Apple Inc. now faced big problem in China where whole Apple stores are opened and being â€Å"fake†. China already produces cheap unqualified cells, abusing the brand VERTU, so losses in long-run might be significant. VERTU must work on effective anti-counterfeiting strategy in order to preserve the â€Å"face† of the brand. During this study we have discovered that general awareness of the brand is still low, therefore VERTU might collaborate with mother-company Nokia in order to produce some kind of mix and make the brand more popular and easily recognized, as for example H&M and Roberto Cavalli collaboration. Vertu is constantly launching Limited Edition lines which are sufficient in this market, because â€Å"best consumer† wants something distinctive and really exclusive, and more important, the customer is ready to pay for that. Partnership with Ferrari, Boucheron and Ermenegildo Zegna increased popularity of the brand considerably. For that reason, we suggest VERTU to collaborate more also with fashion designers, thus gaining also â€Å"fashion† group customers. REFERENCES http://us. vertu. com/world-of-vertu/history/ http://i. nokia. com/blob/view/-/263802/data/1/-/form20-f-10-pdf. pdf http://www. cpp-luxury. com/en/vertu-lanseaza-o-gama-de-produse-mai-ieftina_444. html http://www. google. fr/url? sa=t&rct=j&q=vertu%20mobile%20strategy&source=web&cd=8&ved=0CGQQFjAH&url=http%3A%2F%2Fhighered. mcgraw-hill. com%2Fsites%2Fdl%2Ffree%2F007710708x%2F110214%2FGucciLouisVuitton_Vertu_CaseStudy. doc&ei=_GctT_WCE8HM0QWryK2tCA&usg=AFQjCNHW6_wzn1WCQxkM_OJSMTuizfXMcQ&sig2=MWFOk5Qo1sZB17F5_23Eew&cad=rja http://www. businessweek. com/globalbiz/content/dec2007/gb20071221_951028. htm http://www. icmrindia. org/casestudies/catalogue/Marketing/MKTG151. htm https://www. iveycases.com/ ProductView. aspx? id=52373 http://www. wital. net/en/press-events/press/vertu-services-overview/ http://mktg. uni-svishtov. bg/ivm/resources/CustomerBasedbrandEquityModel. pdf http://www. wital. net/en/press-events/press/vertu-retail-concept-2011/ http://www. brandchannel. com/features_profile. asp? pr_id=61 http://www. prschool. ge/img/every_day/Fashion%20Marketing. pdf#page=155 http://www. zdnet. co. uk/news/desktop-hardware/2002/03/22/platinum-luxury-phones-have-no-competition-2107188/ http://www. goldvish. com/ http://mobiado. com/ http://www. gresso. com/ http://vertu.com/ http://www. linkedin. com/company/vertu/statistics. http://vertu. com/en/discover-vertu/history. aspx http://vertu. com/en/help-and-support/contact-vertu/where-to-buy. aspx http://money. cnn. com/popups/2006/biz2/cellphone/4. html http://www. allbusiness. com/retail-trade/apparel-accessory-stores-womens-specialty/4250840-1. html http://www. icmrindia. org/casestudies/catalogue/Marketing/MKTG151. htm http://www. unet. univie. ac. at/~a0025537/php/ABWLs/FK-Marketing/store3/Internet_Exercise_Vertu. pdf http://www. wital. net/en/press-events/press/vertu-retail-concept-2011/.

Myths that Hide the American Indian Essay

Nearly everyone in this world is guilty of stereotyping against a certain race, religion, ethnic group, nationality, etc. One of those groups that are stereotyped is the Native Americans. Ever since the Europeans â€Å"discovered† the New World, there have myths about the Native Americans that lead to this stereotyping. In the essay, â€Å"Myths That Hide the American Indian† by Oliver La Farge, many of those myths are brought up. Due to these myths about the Native Americans, people’s views, past and present, of who and what they are have become extremely distorted, or essentially hiding the Native Americans from white people. One of the many myths that the Europeans created about the Native Americans is that they are bloodthirsty, ruthless savages. Oliver La Farge does a good job in his essay of discounting this myth by giving multiple examples of how most groups of Native Americans were a peaceful group of people that just were not quite as well developed socially, economically, technologically, etc. as the Europeans. Because of this lack of development on behalf of the Native Americans, the Europeans looked at the Native Americans as uncivilized savages. The reason that this myth was even created was to justify the slaughtering of thousands of Native Americans at the hands of the Europeans, with the justification being that they were inferior beings, which is another myth brought up. Once the Europeans had conquered the Native Americans, this myth was altered, now proclaiming that the Native Americans were drunken, lazy good-for-nothings. La Farge also discounts this part of the myth in his essay. Going back to the point of the Europeans thinking they were superior a superior race when being compared to the Native Americans, that would happen in any situation if the circumstances were similar because it is human nature to believe that if one race able to conquer another race, then they will believe they are superior. This is one of the continuing myths that have hid the Native Americans from white people. Another one of the myths that plagued the Native Americans is that the early European settlers tended to assume that all or most of the Native Americans had one culture and that they were all at about the same stage of development. This myth could not be further from the truth. â€Å"The tribes and nations that occupied North America varied enormously, and their condition was anything but static† (pg. 7). The cultures of the Native Americans were like snowflakes; no two were alike. Many different types of cultures are described in detail in the essay, proving that the myth is completely wrong. Each tribe of Native Americans had a culture that, while considered backwards and wrong by the Europeans, was unique. This myth helped to hide the Native Americans from white settlers because if the whites got to know the culture of one tribe, they would just assume that all of the other tribes had identical cultures. If that culture they learned had some barbaric practices, like the Aztecs sacrificing men by tearing out their hearts, they would assume that all tribes did that and further prove the myth that Native Americans were savages. That is how this myth hid the Native Americans from white people. The first myth that was ever started about the Native Americans is the Noble Red Man or Child of Nature myth. What this myth is about is the Europeans considered the Native Americans to be children of nature. Also, it â€Å"credited the Indian with either a penchant for flowery but dull oratory or an inability to communicate beyond ‘Ugh’ and grunts† (pg. 4). This myth puts the Native Americans on the same level as an animal. If the Europeans thought the Native Americans were that ignorant, then it is no wonder why they thought that they were a superior race. The Native Americans became hidden by this myth because it is so completely false and completely misrepresents them as a whole because they had developed languages and could communicate with one another. Myths about Native Americans have, and will continue to be a cause of people stereotyping them. Because of the stereotyping, most people will never know the truth about Native Americans and they will remain hidden from white people. This stereotyping has gone so far that today, Native Americans will get dressed up for tourists in a costumes and put on war dances just to please tourists who believe in the myth because if they did not, the tourists would question the legitimacy of them. That is how myths of the Native Americans have hid them.

Best Admissions Essay

0-4 Central Square Redhawks playing the 4-0 Christian Brothers Academy (CBA) on their homecoming. As a captain, you have to always be positive with your team and keep them going. You have to be the one to pick your brothers up when they need it, no matter how tragic something is. Football is a very physical sport as everyone knows, but what most people do not know is that it is actually just as much of a mental game. If a whole team comes together and believes they can do something, the odds are in their favor of succeeding. I knew that CBA was the best team around and had the most talent in the Central New York Area. Unfortunately, not everyone believed that we could succeed. By mid second quarter, we were down a whopping 42 points. We were sitting as a team in our auxiliary gym, feeling very disappointed. 0-5 is not the record we aimed for after working so hard in the weight room and on the practice field all summer. We had to make some important changes. Coach explained how we have a second chance. If we win our last two games (league games) we would go to sectionals. Going out with my parents and seeing all of my senior brothers were pretty emotional; though those emotions went away quickly though, as we knew what we had to do that night. To make sectionals, we had to win out, meaning not lose another game. Right before taking the field, we all came together in the locker room, and from that moment on everyone knew that we were going to make it happen. We all came together and each had the game of our lives. Film the next morning was exceptional, but we still got criticized for our mistakes as usual; to improve and get ready for next week. I was never so ready for a game. There is not a better game than playing our archrival CNS, it was a must-win to get into sectionals. The feeling was unbelievable; as our whole team knew we would go out and win that game. Pumping up my team with a speech that could make a grown man cry was the best way I knew to get us ready. When we first took the field in the second half, the frost on the before damp field felt like the frozen tundra. The breeze made it feel like winter already, with that Central New York arctic air creeping in. It felt like true football weather, as the second half was approaching. The start of the season wasn’t ideal, but leading a determined team to sectionals after starting 0-5 is the greatest feeling. We have made the best of what we could the last two games, as our hard work had paid off in a great way.

Effects of Social Media on testing ability

As a society we are constantly connected to the world around us. The accurate definition Is explained best by Boyd and Allyson. 2007 â€Å"SONS or Social Networking System Is a web-based service that allows individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. This system or software is made up of all social networking sites some of which are Faceable, Mainstream, Twitter, Tumbler, Snatch, and the list goes on. It Is clear that we live In a world where we have access to any piece of information at any given time during the day. With this boom of technology It Is becoming harder and harder for us to disconnect from the world around us. There is very little chance to decompress have access by not only our computers, but also our phones now have APS that allows us to connect to social media at any giv en time of the day or night.The question is does this constant access of information and constant staying on social media affect our performance as students? Prospectus The Higher Education Research Institute in 2007 reported that ninety four percent of first year college students use social networking websites. In 2005 research by Macrobiotics and kepi revealed, â€Å"Eighty five percent of students at a large research university had accounts on Faceable, the most popular social networking site. † This leads us to the question does this way of revolving around social media impact our daily lives and the way we function?The National Sleep Foundation conducted a survey to reveal if there was a correlation between long hours of social media use and if it affected sleep habits along with performance levels. To be able to function properly one's sleep is Just as viable as the basic needs such as food and water. Before the big boom of technology humans lived much simpler lives. Fo r example, before the invention of computers, cellophanes, and even motor vehicles people had a more organic and natural way of life. Even the food they put into their bodies was untarnished by chemicals.Technology is intended to make one's life better; however like many things that are used in excess it becomes unhealthy. When these forms of social media affect our sleep cycle we maybe dealing with an addiction that must be managed. Lead researcher Diana Tamari of a recent Harvard study told the Los Angles Times, â€Å"l think the study helps to explain why people utilize social media websites so often. I think it helps explain why Twitter exists and why Faceable is so popular, because people enjoy sharing information about each other (Nature,2012). Diana Tamari was involved in a study conducted by Harvard University, which sought the answers to why social media was so addictive. The answer to their question turned out to be very a simple one. People are addicted to talking about their problems. They found in researching â€Å"That the act of disclosing information about oneself activates the same part of the brain that is associated with the sensation of pleasure, the same pleasure that we get from eating food or getting money (Nature, 2012). I say all of this to lead to the main point of our own research; social media is addictive. When social media becomes a problem and affects our basic needs such as sleeping patterns; the problem flows over into our daily lives. To simply state it our performance levels will decrease. In a study done by Christina J. Calamari, PhD, Thornton B. A. Mason, MD, PhD, MACE, Sarah J. Radcliff, PhD. , â€Å"Teenagers getting 8 to 10 hours of sleep on school nights tended to have 1. – to 2-fold lower multitasking indices compared with those getting less sleep.Thirty-three percent of the teenagers reported falling asleep during school. † Research is proving that social media is unhealthy. This problem did not escala te quickly overnight, but has been slowly evolving monster that has grown into a problem that must be dealt with. Kirsches and Sharkskin (2010, p. 1238) claim that â€Å"Students tend to participate in such website activities while doing their homework so that it may have negative effect on their academic achievements by interrupting them from the learning process.Therefore, between SONS usage and student academic performance shown at schools and universities. Many doctors, websites, self-help books, etc. Tell us that social media is a huge leader in sleep loss, however in Sleep Care's article on social media and sleep they write that they believe social media can cause individuals to get more, effective sleep. â€Å"Faceable has over 1 billion users worldwide while Twitter had over 500 million last year and is quickly growing every day'(Sleepwear, 2014).This goes without saying that a big chunk of the world is connected to one social media site or another. In order to be engaged in a social media site, one must â€Å"follow' or â€Å"like† another. They continue with, â€Å"Social media enables an individual to feel supported from individuals closely tied to their lives and from friends and family afar† (Sleepwear,2014). By connecting with people who share similar interests and opinions a person who actively utilizes social media finds oneself in an overall better state of mind.This relates directly to better sleep because having a peaceful mind when lying down to go to bed is essential in a good night's sleep. In 2010 media headlines read: minor Friends Can Make You Fat. Reading these headlines, researchers at US San Diego and Harvard studied the correlation between social networks, sleep patterns and drug usage, after much research and hours of examination they discovered, â€Å"The use of social networks by adolescents influences sleep patterns, sleep deprivation, and drug use† (Beers 2010). Why is the sleep cycle important?What occ urs during the sleep cycle that is so valuable to the human body? â€Å"Stage 1 is the beginning of the sleep cycle, and is a relatively light stage of sleep in which the brain produces high amplitude theta waves, which are very slow brain waves. Stage 2 is the second stage of sleep and lasts for approximately 20 minutes. The brain begins to produce bursts of rapid, rhythmic brain wave activity known as sleep spindles. This stage was previously divided into stages three and four. Deep, slow brain waves known as delta waves.Most dreaming occurs during the fourth stage of sleep, known as rapid eye movement (ERM) sleep† (Cherry, 2011) These stages of sleep are very valuable for the wellbeing of humans. These processes allow us to recuperate from the day and heal. The body can physically heal itself by resting. The same concept applies to the mind. Once the technology is finally set aside most young adults only receive approximately five hours of sleep per night. Sleep deprivatio n is the reason why in this day and age there are more mishaps and â€Å"slip-ups† than ever before.With the lack of sleep one's comprehension skills are severely lacking. When it is time to sleep individuals around the world grab their phones. Peg Fitzpatrick surveyed 1,000 online individuals thus finding, â€Å"Our Faceable and Twitter activities continue even after we've hit the hay, with forty-eight percent of respondents checking in on activity when they wake p in the middle of the night or as soon as they wake up in the morning (Fitzpatrick 2011). In her online blob, Peg Fitzpatrick asked many friends about how social media affects their sleeps habits.Sadly, many of her friends responded with low affects because they have -in few words?grown immune to social media. They check their social media sites every night in the same amount of time so their body is used to getting that same amount of sleep. Social media has affected these friend's sleep habits. They have been a part of the world of social media so long that their body has accepted it as a part of the daily routine. With easy access to sites responsibility to bedroom may result in sleep loss, delays in initiating sleep, daytime sleepiness and more,† says researcher Teresa Roar.Those who said they usually connected to friends online before getting into bed reported sleeping an average of â€Å"8 hours and 10 minutes a night compared with 9 hours and 2 minutes among those who never connected† (Thomson & Reuters 2014). Studies also show that sleep loss can lead to a variety of other problems such as: obesity, depression, high blood pressure, difficulty regulating emotions and lower grades. Kids who frequently viewed TV before bed were four times more likely to report waking up several times during the night than non-viewers, and frequent social networks were three times more likely to wake up a lot.Researchers reported in Sleep Medicine, † kids who regularly played video gam es or listened to music at bedtime had significantly more difficulty falling asleep† (Thomson & Reuters 2014). Another factor that also may play into the problem is when a device with access to social media is near the bedtime pillow, people tend to wake up throughout the night. Some tend to immediately return to leap but others may stay away for an hour or more in the middle of the night on social media before they return to sleep. This growing problem may seem insignificant, but over time this continual routine is unhealthy for the body.The life of a student, no matter what age, takes a toll on the body. Deadlines to meet, Jobs to do, activities to plan, activities to attend, homework to complete, grades to maintain, etc. The life of a student is often either all about freedom or all about grades. This is because as students we are learning what actions to take in order to have a balanced life. Sleep is one area that is often neglected by young adults because there is more o n the plate than ever before. The society of today is fast paced and demanding. In order to stay in control one must lose a few hours of sleep to stay ahead of the game.What is the accurate definition of sleep and rest? It is referred to as, â€Å"The period in which the basic metabolic rate decreases, soft tissue and muscles are relaxed and revalidated, and the brain is able to process things that have been learned during the day (Clifford, 2007). Harvard Women's Health Watch states, â€Å"There are six reasons for eating enough sleep, namely for improved learning and memory, maintenance of metabolism and weight, increased safety, enhanced mood, cardiovascular health and boosting up the immune system† (Fanned, 2013). With any choice comes an appropriate consequence.Depending on the choice the consequences could be positive or negative. When an individual decides to push off sleep for whatever reason negative consequences follow?sickness, a drop in school performance, a nega tive or poor attitude, and an exhausted body. In a 2009 study Tracker noticed that students experiencing sleep deprivation try to avoid more difficult tasks. Also, they often are not aware that the difficulties they are experiencing academically can be directly related to their poor sleep habits. This can often lead to frustration and depression due to the low-test scores they are receiving.This would explain the commonly heard comment, â€Å"l can't understand why I did so badly, I spent all the previous day studying† (Engle-Friedman, 2003; Filcher, 1997). In 2013 an experiment was put into action to identify the factors affecting quality of sleep, and assess the impact of low quality sleep on the daily activities of students. The Results of social Edie follow: â€Å"Non-users of social networking, such as Faceable, MANS, and Twitter, 0. 5-2 hours a day had the best sleep quality among the groups, but the result again cannot be taken into consideration due to the non-signif icant p value (p= 0. 42) ( Fanned, 2013). † Even though social media is relatively new, it has found itself into the daily lives of many young students. With most media distractions are not uncommon. People see social media as way to relax, but are blinded by the negative effects that it has on their health and even on their grades. A large-scale study by the Kaiser Family Foundation (Beers,2012) found that, â€Å"teens spent fifty three hours per week engaged with some form of electronic media. † That's more than seven hours per day. Most of the time spent was during the night when the volunteer is in bed.Research also shows that lack of sleep has been linked with mood swings during the day. Social media has a negative impact in that it influences friends in a network. It has also brought about a sleep disorders such as sleep testing. This is a recent development. The brain is hardwired to do what it is become adapted to. In this age brains are coming more and more ada pted to staying on computers and cellophanes all day long. This practice has drifted over into our sleeping habits. This is not only a distraction to the one who is doing it but also to the one who receives the text because the alert wakes them up in the middle of the night.The brain cannot function at maximum capacity when it is weary. This causes one who loses sleep to perform poorly on test and during their daily activities. In the research done by Dry. Rubin Had, social media effects on sleep are analyzed in the life of young students. Sleep is a vital necessity such as eating a proper diet, drinking plenty of eater, and exercising daily. Dry. Had also shows that poor quality sleep negatively affects a person's physical, psychological and emotional well being and leads to poor job performance.She goes on to further explain how sleep is like a cave you have to enter, this meaning that each human body has to prepare itself for the sleep cycle. A person must develop a routine to he lp their body to shut down and begin to recuperate. By adding light from computers or cellular devices the body is not able to properly shut down for the night. The light from laptops or cellular devices causes the brain to be confused. When the brain senses darkness it connects this with sleep so it makes the hormone melatonin. This hormone makes us sleepy.When a student is on a computer the brain is tricked by the light, believing that it is earlier than it usually is. Because of this it takes a student longer to merge into the ERM cycle. â€Å"The college student needs about eight hours of sleep. When a college student puts down their cellular device they can therefore get more sleep. † (Pipsqueaks, 2013). Method To conduct this study, participants will be recruited on the Blue Mountain College campus. Participants will be comprised of eighteen and older, male and female, rotational and nontraditional college students.We will recruit the participants by word of mouth, sign s posted around campus and the incentive of coffee and doughnuts. The participants will be required to sign a consent form to the study, answer demographic questions, take the short survey and not talk about the survey to friends. Upon request noted on the demographic form, participants can be emailed the surveys results, which will be the debrief section of the study. This study is designed to figure out if prolonged hours of social media use at nighttime will affect test scores the next morning.Total hours spent on social media will be test complied with demographic questions and five questions from the fifth grade level language arts section of the Mississippi Curriculum Test (MAC). Testing will take place in the student lounge between the hours of on varies days, to which we will take participants at any time during that block of time. Participants can score between O and 100 on the MAC section and that score will then be compared to the total amount of time they stated they spe nt on social media in the demographic section.We believe higher test scores will show a lower amount of nightly social Edie use and lower test scores will show a higher usage of social media. Results The survey we conducted involved sixty-two volunteers. Group A participants spent less than one hour on social media the night before and group B spent anywhere from an hour to over six hours. The purpose for our testing was to create a correlation between low comprehension skills and late hours spent on social media. Our hypothesis stated that students who spent more time on social media would make a lower grade than those who did not.Figure 1. 1 is a scatter plot to show the range of test scores from our 62 participants. Figure 1. 1 Figure 1. 2 The break down of hours spent on social media per individual is seen in figure 1. 2. Majority of hours that were spent on social media falls between less than an hour and two hours. For this reason we created two groups and compared their test scores to each other. The total hours grouped can be viewed in figure 1. 3. Out of the 62 participants 47% spent less than an hour on social media and 53% spent an hour or more on social media. Figure 1. The correlation of our survey shows our hypothesis to be false. The two-tailed P value equals 0. 1683, which is 16%. By conventional criteria, this difference is insider to be not statistically significant because it is not less than . 05 and thus not supporting our claim. The mean of Group One less than 1 hour minus Group Two greater than 1 hour equals 9. 67, 95% confidence interval of this difference: From -4. 20 to 23. 53. Participants who spent less time on social media approximately had the same average as those who spent more than two hours on social media.Figure 1. 4 below displays the statistical data from the study. Mean. 24 57. 58 SODS. 09 28. 97 SEEM 4. 66 5. 04 N 29 33 Figure 1. 4 Discussion The Age of Information is here and it is here to stay. As a result, our social m edia use is steadily on the rise. The purpose of the study was to see if prolonged usage of social media at night affects our comprehension skills the proceeding morning. This research is important because if people are aware of the effects that social media could have, they might reduce the amount of time they spend on different networks.Our hypothesis was, if a student spends two or more hours on social media before entering their sleep cycle it would negatively affect their test scores the following day. After conducting the experiment, our team found no correlation between hours spent n social media the night before and low comprehension skills. We found many factors in need of improvement throughout our experiment. If time allowed a pilot study would have been ideal to allow for us to discover things that we might fix before conducting the study.Also, we could have fine-tuned our data collection method and made sure we were selecting the proper statistical analyses. One of our initial plans was to incorporate the experimenters' GAP in order to determine if the student had a learning disability. However, when making out the test samples, we chose not to add a blank for the test takers to insert their GAP. Additional reading comprehension questions would have been helpful for us to determine if the student had any reading or learning disabilities. Also, incorporating a variety of questions could have better helped our results.The demographic portion of our test became a distraction for the test takers. The amount of demographic questions that was asked seemed to bombard the participants of the study. Fewer questions could possibly have been more helpful in this instance. In our attempt to mask our study we ended up causing our participants to rush through the numerous demographic questions. Another factor that hurt the results of our study was the number of participants who refrained from social media. Our data was skewed due to a low number of participants who spent less than one hour on a social media website.The location we chose to conduct the experiment could have been moved to an area better fitted for testing. Instead, we chose a central location in one of the buildings on campus. Many people came in and out of our testing room. This offered many distractions for our participants. The constant flow of traffic allowed the volunteers to be distracted. Having a quieter environment could have helped our test takers focus more. In our tests. The group's definition of social media was clearly explained. We spread the word about our experiment in a timely manner so that the majority of students on campus were made aware of our experiment.Also, we provided multiple days for students to come in so that testing did not interfere with their class schedules. We offered donuts and coffee, which were effective incentives for the students. Our experiment could be useful for other groups studying sleep by helping them better calculate the corr elation between social media use and sleep habits. For future studies we will need to develop a more effective way to study the effects of prolonged social media use on students so that we will have more accurate results.